A big name in India. A new name in the UAE.
Kajaria is one of India's best-known tile, granite and marble brands.
In the UAE, that reputation didn't come with them. They were up against global brands that buyers already knew and trusted.
They didn't need to be seen once. They needed to earn trust again, from zero.
They asked for 10 videos. We saw a bigger problem.
Ten videos fill a content calendar for a few weeks. After that, the brand goes quiet again.
The real question wasn't“What should these 10 videos be?”
It was“What happens after the 10th video?”
What we did differently
- We stopped making a tile catalogue. Most tile brands post the same thing: product, product, product. Buyers scroll past. We made every video answer a question a buyer actually has.
- We explained, not just showed. Which finish suits a kitchen? Where does marble work and where doesn't it? We made content that helped buyers make decisions, which made Kajaria the brand that knew what it was talking about.
- We helped people picture it at home. A tile on a white background sells nothing. We showed Kajaria in real spaces, so buyers could see their own villa, office or showroom.
- We never stopped. Instead of 10 videos and done, we set up a steady rhythm of planning, shooting, publishing, learning what worked, and doing more of it.
10X growth in UAE sales revenue since we started.
